Brief: Design frames for the 29th Webby Awards promo using the 28th Annual Awards as inspiration.
Photoshop: Designed
AE: Animated
Animating
I picture these being quick and snappy. In and out, just like the five word speeches. The gradient and sweep reveal reflects the nature of the internet; Flowing from one thing to another.
Styleframes
The 28th Awards had a lot of repetition in different scale, gradients, and quick, dynamic movements. These designs utilise this along with the iconic five-word speeches the winners are allowed.
Styleframes Round 1
The initial vision of these designs was that they were laid out in a line and moved from left to right.
Styleframes Round 2
I returned to these a couple weeks later and pulled back a lot on the visuals while continuing to show that everyone is unique.
Styleframes Round 3
I then revised the designs to read better - Everything needed to be closer, more intimate - while keeping the quotes, ideas, and gradients.
